Reaching out to communities close to our hearts means a lot to us, we believe in giving back to the communities that we operate in across these 3 key areas:
As Malaysia’s leading cinema exhibitor, GSC lends support to grow both the local and international film industry, showcasing alternative movie titles from all over the globe through GSC International Screens. Shaped through strategic partnerships with international embassies based in Malaysia, GSC hosts film festivals unique to countries to embrace the melting pot of cultures through movies.
Over the years, the local movie industry has seen recognisable growth on the silver screen. GSC continues to champion this growth through providing aspiring talents with the right platform to showcase their creativity.
GSC is committed to playing our role in reducing carbon footprint to contribute towards a greener planet. Taking one step at a time, we aim to reduce the use of plastics throughout our cinemas, opting for biodegradable materials whilst educating movie-goers on encouraging plastic recycling.
People remain at the heart of our core values through enriching the lives of the underserved community and fostering inclusivity. A little goes a long way, and with this, GSC has embarked on autism awareness initiatives to increase understanding and acceptance of people with autism. Our efforts also include championing mental health awareness amongst the youth, aimed at shaping open conversations on mental health.